The minimalist PURE Lux highlights the essential. A clean dial in white meets a simple stainless steel case in matt anthracite. The PURE Lux is modern, timeless and urban – coolness in perfection. The black silicone strap, which sits smoothly on every wrist, completes the unisex design and guarantees best comfort. Top of the line, the high quality silicone strap is waterproof, durable and easy to clean. Your PURE Lux is stainless and resists sweat and water splashes with no problem – ideal conditions for all adventurous urbans and world travellers.